MixReels - Video Editor Privacy Policy

1. Scope

This Privacy Policy applies to the MixReels mobile application, the mixreels.com website, and related services (collectively “MixReels,” “we,” “us,” or “our”). The core video creation and editing features of MixReels can be used without registration, and signing in with a third-party provider (Google or Apple) is optional. This policy explains what information we collect, how we use and share it—including when you use AI features—how long we keep it, and the choices you have.

2. Information We Collect

We follow a data-minimization principle and only process the information needed to provide, secure, and improve MixReels:

Usage and diagnostic data: Feature usage, interactions, crash logs, and performance metrics, collected through Google Firebase Analytics and Crashlytics. This data is linked to a random app-instance identifier and, if you sign in, to your MixReels account ID. It is not linked to your name or email address.
Device information: Device model, OS version, system language and region, network type, and app version, which we use to optimize MixReels for different devices and to prevent abuse.
Notification token (optional): If you allow notifications, we receive a push token through Apple and Firebase Cloud Messaging so that we can notify you, for example when an AI generation is ready.
Media you edit: Photos, videos, and audio you select are read and edited on your device. They are not uploaded to our servers unless you choose to use them with an AI feature (see Section 3), set one as your profile photo, or share them to another service. Some features analyze media on your device—for example, detecting faces in a photo or separating a person from the background. This on-device analysis stays on your device, and its results are not sent to us.
Account information (only if you sign in): If you sign in with Google or Apple, we receive a unique account identifier and the basic profile details you authorize the provider to share (for example, your email address, display name, or avatar). We use this only to create and secure your MixReels account; we never receive your third-party password.
Profile and activity information: The nickname, profile photo, gender, and bio you choose to add to your account, and the templates you like or add to your favorites.
AI generation data: The text, prompts, photos, videos, or audio you submit to an AI feature, the settings you choose, and the results that are generated. Section 3 explains how this data is handled.
AI consent records: When you respond to the in-app AI permission screen, we record your account or app identifier, the time, the version and language of the text you were shown, your region, and your age confirmation, so that we can demonstrate and honor your choice.
Purchase and credits data: If you buy credits or a subscription, the purchase is completed through the Apple App Store. We and our subscription-management provider, RevenueCat, process the resulting transaction and subscription status, and we keep your credits balance and usage history to deliver and reconcile paid services. We never receive your payment card number.
Reports and feedback: Content you report and the reason you give, and the messages, screenshots, or contact details you voluntarily send us through in-app feedback or email.

We do not collect data beyond the purposes above unless required by law, necessary to protect users, or explicitly authorized by you.

3. AI Features

MixReels offers AI features such as AI image and video generation, AI templates, AI music and lyrics, voiceover (text-to-speech), and automatic captions (speech-to-text). These features run on AI models operated by third-party providers. This section explains what we send to them and how that data is protected.

3.1 What we send, and when

We send data to our servers and to the AI provider that runs the selected model only when you start a generation, and only the items you chose for that request—for example, the photos you place in a template, the clip you choose to caption, or the text you type—together with the settings needed to produce the result. When a feature works with photos of people, the provider’s model processes the faces in those photos in order to produce the effect you requested. We do not use your photos to identify anyone, and we do not create or keep face recognition templates (faceprints) from them.

3.2 Your permission

Before we first send your photos, videos, or recordings to a third-party AI provider, we ask for your explicit permission in the app and show you which providers will receive them. You can withdraw your permission at any time in Settings. After you withdraw it, we stop sending your media to AI providers, and features that need it are unavailable until you agree again. If we add a provider that is not covered by the version you agreed to, we will ask for your permission again.

Please upload only photos, videos, or recordings of yourself, or of people who have agreed to their use.

3.3 Who processes AI data

AI requests are routed through Cloudflare, Inc., which hosts our services, stores AI inputs and results, and runs some open models (such as Whisper for captions and Deepgram Aura for voiceover) on its own infrastructure. Depending on the feature and model, your input is also processed by one of the following providers:

Google (Gemini and Nano Banana models): image generation and text generation;
OpenAI (GPT and GPT Image models): image generation, text generation, and voiceover;
ByteDance (Seedream and Seedance models): image and video generation;
MiniMax: video and music generation;
xAI (Grok models): image generation, captions, and voiceover;
Black Forest Labs (FLUX models): image generation;
ElevenLabs: music generation;
DeepSeek: text generation, such as lyrics;
Inworld: voiceover.

This list reflects the providers used in MixReels as of the date of this policy. We update it when our providers change.

3.4 How AI data is used

We and our providers use AI generation data only to produce and deliver the content you requested, to keep the service safe (including automated safety checks by providers’ moderation systems and review of content that is reported to us), to bill the request, and to comply with the law. We do not use your inputs or generated results for advertising or to train AI models, and we do not authorize our providers to use them to train their models.

3.5 How long AI data is kept

Your uploaded inputs and generated results are stored on Cloudflare’s servers and are deleted automatically no later than 30 days after the generation request. Audio you submit for automatic captions is deleted as soon as the transcription is finished. You can delete a generated result sooner from your AI history in the app, which removes it from our servers. AI providers may keep request data for a limited time under their own terms, for example to monitor for abuse. Content that appears to involve child sexual abuse is handled as described in Section 9.

3.6 AI labels

Content created with MixReels AI features may include a visible “AI” label and embedded information that identifies it as AI-generated, such as metadata we add or watermarks added by the provider. This information describes how the content was made and does not include your name or contact details. Please do not remove it (see our Terms of Use).

4. How We Use Information

We use the information described above to:

Provide, maintain, and improve MixReels editing and AI features;
Generate the AI content you request and deliver it to you;
Create, maintain, and secure your account, and process purchases, subscriptions, and credits;
Analyze performance, fix defects, and keep MixReels stable and secure;
Prevent fraud and abuse, enforce our Terms, and handle reports and removal requests;
Send notifications you have enabled and essential service messages, such as update reminders or critical alerts;
Comply with legal obligations and protect the rights and safety of our users and others.

We do not use your photos, videos, or recordings for advertising. We will not use your data for a materially different purpose without asking for your consent again.

5. Sharing and Disclosure

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only in the following situations:

AI and cloud providers: Cloudflare and the AI providers listed in Section 3.3, to host MixReels and to produce the content you request;
Analytics, crash reporting, and notifications: Google Firebase (Analytics, Crashlytics, Cloud Messaging, and Remote Config);
Purchases: Apple (App Store payments) and RevenueCat (subscription management);
Sign-in: Google or Apple, if you choose to sign in with them;
Sharing you start: When you choose to share content to another app or service, such as TikTok, that content is passed to it and handled under its own policies;
Legal and safety: When required by law or valid legal process, to report apparent child sexual abuse material to the National Center for Missing & Exploited Children (NCMEC), or to protect the rights, property, or safety of you, MixReels, or others;
With your consent or at your direction.

Our service providers may process the data we share with them only to provide their services to us. Each provider also handles data in accordance with its own privacy policy.

6. Device Permissions

MixReels may request certain permissions so features can work correctly. You can revoke them anytime in system settings:

Photos/Media Library: Import images and videos, or save exported projects.
Microphone: Record voiceovers or audio tracks.
Notifications: Let you know when an AI generation is ready and send other notices you have enabled.

Denying a permission may limit specific features but will not block you from using the rest of the app.

7. Storage, Security, and International Transfers

We use industry-standard safeguards such as encrypted transport, access controls, and audits to protect data against unauthorized access, disclosure, misuse, or loss. Projects and media you edit are stored on your device. Data needed for online features—such as your account, credits, and AI inputs and results—is stored and processed on Cloudflare’s infrastructure and, for AI requests, by the providers listed in Section 3.3. These providers may process data in the United States and other countries whose data-protection laws may differ from those where you live; we take steps to keep your data protected wherever it is processed.

8. Data Retention

We keep information only for as long as it is needed for the purposes in this policy:

Projects and media on your device: until you delete them or uninstall the app;
AI inputs and generated results: deleted automatically no later than 30 days after the request, or sooner if you delete a result; audio submitted for captions is deleted as soon as transcription is finished (Section 3.5);
Account and profile information: until you delete your account, followed by the 30-day recovery period described in Section 10;
Purchase and credits records: for as long as needed to provide paid services and to meet accounting, tax, and legal requirements;
Reports and feedback: until they are resolved, after which we delete them unless the law requires us to keep them;
Usage and diagnostic data: for a limited period set in our Firebase data-retention settings;
AI consent records: for as long as needed to show that we obtained and honored your choice, including after you withdraw permission or delete your account;
Legal holds: data we are legally required to preserve, such as content reported to NCMEC, for the period the law requires.

9. Content Safety and Removal Requests

You can report AI-generated content in the app. If an image, video, or recording made with MixReels shows you in an intimate or sexual way without your consent, or falsely depicts or impersonates you, you can ask us to remove it by submitting a request through User Feedback in the MixReels app, starting with “Removal request” and including a description of the content and where it appears. We act on valid requests within 48 hours and remove the copies we hold.

We report apparent child sexual abuse material to NCMEC and preserve it as the law requires instead of deleting it.

10. Account Sign-In and Deletion

Signing in is optional and is offered through trusted third-party providers (currently Google and Apple). An account lets you access account-related services. At present sign-in is not required by any specific feature, and choosing not to sign in does not affect the core video creation and editing experience.

You can delete your account at any time from within the app. When you request deletion, we deactivate the account right away and keep the associated account information for 30 days before permanently erasing it. During this 30-day window you can restore the account by signing in again; once the window closes the data is deleted and can no longer be recovered. We may retain a limited portion of information beyond this period only where the law requires it (for example, for tax, security, or fraud-prevention purposes).

AI inputs and results already stored when you delete your account continue to be deleted on the schedule in Section 3.5, no later than 30 days after each request. You can delete generated results sooner from the app before deleting your account.

11. Your Choices and Rights

You stay in control of your data and can manage it at any time by:

Withdrawing your permission for AI features in Settings (see Section 3.2);
Deleting AI-generated results from your AI history in the app;
Revoking Photos, Microphone, or Notifications access, or clearing the app cache, in system settings;
Uninstalling the app to remove data stored on your device;
Deleting your account from within the app if you have signed in (see Section 10);
Asking us to delete logs or contact details used for troubleshooting—we will erase them promptly after the issue is resolved.

Depending on where you live—for example, in California, the European Economic Area, the United Kingdom, or Brazil—you may have the right to access, correct, delete, or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. To make a request, contact us using the details in Section 14. We may need to verify your identity before acting on a request, and we will not discriminate against you for exercising your rights.

12. Children’s Privacy

MixReels is not directed to children under 13, and we do not knowingly collect personal information from children under 13. AI features that work with photos of people are available only to users aged 18 or older. If you are a parent or guardian and believe a child has provided us with personal information, contact us and we will delete it.

13. Changes to This Policy

We may update this policy as our services or the law change. When we make material changes—such as collecting a new category of data or adding a new AI provider—we will notify you in the app and, where required, ask for your permission again. Unless the law requires otherwise, updates take effect when published.

Last updated: October 10, 2026.

14. Contact Us

If you have any questions, requests, or complaints about this Privacy Policy or how we handle data, please submit them through User Feedback in the MixReels app. We will respond as soon as reasonably possible.